May 3, 2007
Volume 2, Number 1

Hello Friends!    Welcome to our first quarterly newsletter of 2007.  We have added a new section called "Tidbits" to keep you abreast of some personal items that may be of interest.  We have a lot of news on our Ambassadors and be sure to review the product information on our New Strategy® product and FeedGuard™ Nutrition System.  And be sure to keep me posted on your activities . . .

Nancy
Nancy Shearer
Land O'Lakes Purina Feed
(817) 269-0779

 May, 2007

•  May 14-19   NRHA Derby (Purina Mills)
   

• May 18-20   Women Luv Norses-NC (Purina Mills)
   

• May 30-June 3   HITS - Saugerties, NY (Purina Mills)

June, 2007

• June 1-3   Texas Classic-Fort Worth (Purina Mills)
   
• June 6-10   HITS - Saugerties, NY (Purina Mills)
   
• June 13-17 HITS - Saugerties, NY (Purina Mills)
   
• June 16   Bob Feist Memorial Roping
   
• June 22-24   Extreme Cowboy Race-Equine Festival, Saddle & Sirloin Club - Kansas City, MO.  Craig Cameron and the Extreme Cowboy Race competition.  You won't want to miss The Network Challenge with Randy Miller-KCTV 5 versus Mark Alford-Fox 4 versus Rusty Walker-KDKF on Sunday!  $1000 to the Charity of your choice!  Along with this competition, there will be 60 cowboys/cowgirls going for the Championship of the Extreme Cowboy Race.  Old West barbeques plus John King's Rocky Ridge 8 Horse Clydesdale Hitch will be there and will do an exhibition.  Cowboy music, entertainment and more!  Also, see HorseSoccer.com in action!  Purina Mills influentials across the country will be invited.  World Champion Charro, Jerry Diaz, will be there. 

September, 2007

• September 28-30   Team Purina Mills Ambassadors ride the Dream Ride.  (More details later)

Tune in SUNDAY MORNINGS at 6:00 a.m. to 580 AM radio for the Better Horses Radio show starring Ernie Rodina (Bronco Ernie) and co-host, Dawn Dawson. Ernie highlights popular trainers and horse happenings. For more information, go to www.betterhorsesradio.com.
 

• RFD-TV Features Purina Mills Horse Ambassadors - We hope you have had the chance to catch some of these episodes featuring our Ambassadors.  NRHA Inside Reining airs each Monday night, so it's just as close as your Dish or Direct TV satellite.  (Direct TV 379 and Dish Network 9409). Each program is run three times and the program runs Mondays at 4:30 pm, 10:30 pm EST and Tuesdays at 8:30 am EST. 
  
  The April 16th program featured "Out West Stallion Station" with Matt Mills.  On May 14th, "Hendricks Reining Horses" will air with Dell Hendricks.
  
  Lindy Burch was featured on the Chris Cox show which aired in March.  The Chris Cox Show airs Tuesdays at 5:30 pm and 11:30 pm EST and Sundays at 5:30 pm.  Check the RFD-TV website (www.rfdtv.com) often to see schedule of upcoming programs.
    

• Animal Makeover™ Television Show - In 2007, our sales and marketing program, Better Animals®, was unveiled.  This is a new and exciting sales and marketing program. Part of our Better Animals® concept, is a television show called Animal Makeover™ TV.  This program airs on RFD-TV on Tuesday's at 7:00 pm CST starting May 1st.  Click Here for details.  Also, you can view clips from the show and find additional resources at our website, www.BetterAnimals.com.
   

• NOTE:  Land O'Lakes Purina Feed Products Are  NOT Included In The Recent Pet Food Recall.  PMI Nutrition, Exclusive, Achieve, Country Acres and Crossroad Pet Foods are not involved in the Menu foods recall.  Wheat gluten is not used in any of our pet foods and is not used in any of our plants that manufacture our horse, companion animal, swine poultry, dairy or beef feed products.  For more information on the Menu Foods recall, please visit www.menufoods.com/recall or call (866) 895-2708.
   

• Cutting Ambassador's Perform Well at Abilene Spectacular in January!  To view results, Click Here.
   
• Animal Planet - Sporthorse CUP II - If you happened to catch the SportHorse Cup II on the Animal Planet network, you caught our Team Purina Mills Riders, Laura Kraut and Todd Minikus.  Both had excellent go-rounds and interviews.  Thanks for wearing the Checkerboard square!
   
• Ultium Parties Take It To The Next Level!   Thank you, Todd Minikus, Aaron Vale and Lindy Burch, for letting Purina Mills invade your property for our Ultium Parties!  Also, to those sales reps who worked hard to put these parties into motion . . . thanks, Carolos Munoz, Ty Springer and Guys from Gulf Coast Division, and Gina Bagby and the Red River Retail Division.  We have had some very successful Purina Mills parties in Wellington, FL, Ocala, FL and in Weatherford, TX.  Several hundred people enjoyed great food and spirits visiting with Purina Mills sales reps and other fellow riders.  This is an excellent way to reach more of our potential customers and have some fun at the same time!
  Click here to view some pictures from our Ultium events  _   Picture 1     Picture 2    Picture 3
   
• Bucked Off At The HEART Hoedown!  Grand Prix athletes rode a mechanical bull to earn money for equine ambulance in Wellington, FL in February.  Click Here for details and pictures from this great event.
   
• Purina Mills Team USA, Candice King & Todd Minikus, Place Second In Phelps Challenge Of The Americas!  Dressage/jumper rides relished the opportunity to help the Breast Cancer Research Foundation at the recent PhelpsSports.com Challenge of the Americas held at the International Polo Club Pam Beach in Wellington, FL.  Click Here for results and pictures from this fundraising event.
   
• Todd Minikus Finishes Second With Pavarotti At U.S. Open Jumper Championship!  Another win for Todd at the Winter Equestrian Festival -- Click Here for results and details of this event presented by Cosequin in Wellington, FL.
   
• Team Purina Shows Who's #1 At Bonanza Finishes in Abilene!  Click Here for Bonanza Cutting results.
      
• Purina Mills National Horse Ambassador Program - Responsibilities   Don't forget about your responsibilities!  Click Here to review/print our list of responsibilities and expectations.  Display and talk "Checkerboard" at every opportunity . . . Click Here for picture of Todd Minikus as he proudly displays the Checkerboard!

• Western Horseman Article-April Issue
  Charro De Corazon, Jerry Diaz, keeps the Charro tradition alive.  Three generations of Charro's in the Diaz family.
   
• Lindy Burch-Judge for Road to the Horse
  NCHA Cutter, Lindy Burch, was asked to be a judge for the recent Rode to the Horse in Murfreesboro, TN.  This year's contestants were:  Clinton Anderson, Chris Cox and Stacey Westfull.
   
• April Wedding Vows
  Congratulations, Matt Gaines, on your wedding vows to Tara Farnham.  Tara left her sales position with Classic Equine Products to spend more time showing cutting horses with Matt.  Best of luck!
   
• Roger Wagner Getting Australian Actor, Hugh Jackman, Ready To Ride
  Fellow Australian, Hugh Jackman, has a western movie coming on the horizon and needed a couple of days of riding horses to get ready for the role.  Roger's movie connection asked him to assist Jackman in tuning up his riding skills.
   
• Keeping It In The Family
  Rod and Tami Lyman sold their property in Llano, TX to Arky Rogers of Florida.  Arky is a Purina Mills Team Roping Regional Ambassador for the Florida Region.
   
• What's Your Feed Sponsorship Worth?
  For those of you who don’t keep track of what your sponsorship is really worth in dollars and cents . . . here’s something to think about. Since grain prices are going through the roof, the retail value of a bag of Ultium is around $17.00 to $19.00/bag.  Take that dollar value and multiply it by the number of bags you receive in your contract and ask yourself:  "Do you like the thought of not having a feed bill in exchange for a little Purina Mills promoting?"  Let me know your thoughts.
   
• Circle T Arena, Hamilton, TX
  Monty Joe Petska is busy at the new Circle T arena in Hamilton, Texas.  Mo Jo is helping coordinate events and still making some team ropings around Texas.  Mo Jo is enjoying his new position.
   
• Thanks for your sales leads!
  For those of you sending in your lead sheets, thanks!  We are having some great conversations and contacts with your sales leads.  This is what it’s all about.  Keep them coming!
   
• If Given the Opportunity, Let People Know Who Sponsors You!
  Take advantage of it, let people know who sponsors you!  I’ve noticed several of you have been gracious enough to plug your sponsors, including Purina Mills.  Let the public know who you endorse.  Give us a little plug or two; let us know you appreciate your sponsors! .
   
• Make My Life Easier!
  Keep me posted on what you are doing!  You’ve got our expectations and responsibilities for each of you, so help me make my life easier at the end of the year at evaluation time.  Keep me informed on what you’ve been doing to promote Purina Mills.  Also, don’t forget to keep sending those sales leads in, too.  Sell and promote Purina Mills--that’s why we have this program.  “The squeaky wheel gets oiled first!”

New Strategy®

In 1991, Strategy® horse feed revolutionized horse nutrition with the first commercial pelleted feed for horses of all ages and lifestyles.  And now, with an enhanced formulation and the FeedGuard™ Nutrition System, there are more reasons than ever to trust Strategy® horse feed. 
Click Here to view sell sheet on the new Strategy® Professional Formula GX. 

FeedGuard™ Nutrition System Introduced! 

One of the industry's most innovative and exacting quality assurance programs is Purina Mills FeedGuard™ Nutrition System.  FeedGuard™ can help deliver the trust, quality and performance horse owners demand.   Click Here to view sell sheet on the FeedGuard™ Nutrition System.

Useful Websites for Horse Enthusiasts:

        http://horse.purinamills.com - Purina Mills Horse Page
        http://betterhorsesradio.com - Ernie Rodina Radio Show
        http://www.nchacutting.com - NCHA
        http://www.nrha.com - NRHA
        http://www.ustrc.com - USTRC
        http://www.hitsshows.com - HITS

Questions & Comments:

We at Purina Horse Ambassadors would love to hear any questions, comments or suggestions you might have, and we are always looking for items to add to this publication.  To contact us, please send an e-mail to Nancy.Shearer@agbusinessmail.net.

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Purina Horse Ambassadors
10715 Kahlmeyer Dr.
St. Louis, MO  63132